After a year and a half of brainstorming, creating and implementing the Forever Remember Monument stands completed, embodying a community who has understood the patriotic sacrifice of those who serve and those left behind.

On Friday, Forever Remember was dedicated to the city of Marietta at Joe Mack Wilson Park. The Kiwanis Club of Marietta dedicated the Forever Remember statue to the community, but not before thanking those who made it all possible.  With their contribution, the Kiwanis Club of Marietta rose far beyond their goal of $60,000 to create and implement the Forever Remember Monument and was able to establish a scholarship with the excess funds for local Marietta students.

Recognized were WellStar Health System, Cobb County Board of Commissioners, Cobb County Superior Court Judges, Rotary Club of Marietta and WIZULTS, LLC. Among those recognized, WIZULTS, LLC took home the award for being a top sponsor and contributor.

The smallest of the top contributing businesses, WIZULTS, LLC contributed marketing efforts from the beginning stages to final implementation,  serving the community as their annual Pro-Bona Project.

“The Forever Remember Monument beautifies Marietta not only physically but spiritually and culturally. It’s a representation of the heart of what Marietta is about. We WIZULTS are very proud to have been part of that process and making that happen” explained Heather Webster, President of WIZULTS.  “In that group, as a small Marietta based business, to be able to be associated with big businesses like WellStar is an honor. It’s important for Small businesses to remember that they too can play a large role in civility. “

Just in time for Independence Day, the community of Marietta is proud to dedicate Forever Remember as legacy to the character of their community and in support of families and those who serve.

As these networks expand, more and more job seekers as well as employers are using social networking platforms as recruitment tools in the hiring process. Candidates use these tools to learn about an organization and organizations use these tools to learn more about candidates.

As of 2010, over 200+ million active users are on Facebook and over 39 million are on LinkedIn.

When the numbers of social networking users are this extreme and employers begin using these networks to make decisions about potential job seekers, employee-related legal issues can arise.

According to a survey of 3,169 hiring managers done by careerbuilder.com, 22 percent of candidates are screened using social network sites.

Samples of information recruiters are using that could impact their hiring decision:

Pros:

• Professionalism
• Good communication skills
• Confirmed qualifications

Cons:

• Drinking and/or drug photos
• Poor communication skills
• Provocative photos
• Lying about qualifications

In some cases the excitement around Facebook and LinkedIn overshadow the fact that use of these sites for recruiting and hiring carries with it many legal obligations. To keep social media from being mixed up into legal issues it’s imperative that recruiters use the right tools and are not violating federal anti-discrimination regulations.

Recruiters cannot ask personal questions based on personal and protected information. All recruiters should treat every candidate the same and put all job seekers through the same process and apply the same selection criteria.

If candidates and recruiters alike can follow the basic etiquette for using social media as a hiring tool, a world of possibilities can be delivered.

In March of 2009, Facebook redesigned the ‘Facebook Page’, giving users the option of a tabbed interface. The tabbed interface gives users the ability to create customizable tabs. The portfolio tab, a marketing favorite, has given users the ability to make visually appealing pages and hyperlink to targeted destinations.

A good example is our client, Amba Towel Warmers fan page. Here we created a beautiful graphics page to display their products; each product image is hyperlinked to their website landing page that features that product. This is a great feature because it makes specific/deeper information much more accessible to those interested in learning more about a company and what they have to offer.

Another great example is the Forever Remember fan page portfolio. Forever Remember, a Marietta non-profit initiative had a need for a highly visual page, considering the project is focused around a statue and is such a community effort.  The use of the portfolio page is great way to show the actual miniature bronze so people can see what it actually looks like. Fans can view the projected future location and at the same time be able to click on hyperlinks that will take them to specific pages on the Forever Remember website.

It’s all about great impressions!

Call us if you need help!

678-445-7887

According to Matt Cutts of Google, “Keywords” and meta tags are a thing of the past.

Google now says that they no longer use the “keywords”  meta tag in their web search ranking.

This should be a relief for those hosting a website and who spend so much time perfecting keywords for the top of their website.

Google made this decision when they realized many business owners where spamming the keywords and finding themselves in a lawsuit.

So how do you improve your rankings on Google?

A webmaster/ web designer can help you improve your site’s visibility making your company higher up in Google’s search rankings.

For more information on Google meta tags, watch the following video!

http://www.youtube.com/watch?v=jK7IPbnmvVU&feature=player_embedded

]]> http://blog.wizults.com/advertising/google-does-not-use-the-keywords-meta-tag-in-web-ranking.html/feed 0 http://blog.wizults.com/online-marketing/google-buzz-releasednew-social-media-application.html http://blog.wizults.com/online-marketing/google-buzz-releasednew-social-media-application.html#comments Fri, 12 Feb 2010 20:12:21 +0000 admin http://blog.wizults.com/?p=210 Last week Google announced the release of its own social media application. Buzz.

 Google Buzz has one great advantage, it is easy to use. It is native to your personal gmail account and shows a beach ball icon right below your inbox. This is very smart on the part of Google, because we all know how often we check our inbox. However, Google enterprise accounts will not be able to access this option for a couple months.

 What is smart about this new application is that if you have a gmail account already there is really no setting up. You just have click on the buzz logo and start editing your buzz profile. It’s a simple way to keep all your social networking applications in one spot. Buzz gives you the option of creating and maintaining your own social network list in one spot so it’s easy to navigate through all your sites.

 Google Buzz gives you the option to add friends who are on Buzz and share information, upload photos and videos, etc.

 Only time will tell what implications Google Buzz will create.

The concept makes a lot of sense, and there are many way of addressing the need. In most cases companies want the best of both worlds – that is, a unique and professional website that is not cookie cutter, and that addresses their unique market and market positioning.

At the same time they want their website to be dynamic, streaming useful, current, information that is relevant to their markets and customers.  This is best achieved if the company updates information directly.

By carefully planning the structure of a website and the unique areas that a company would want to self-edit, such a website can be achieved. With little training key company staff can self-edit.

We have developed a sandbox website where are own non-technical staff are self-editing posts. This website is a fun, experimental location. Our intention is to demonstrate the potential of a website concept that enables our clients to update their own content, while also showcasing some ideas and concepts that may inspire.

In addition to reviewing your traditional marketing tools such as brochures, trade show booths and advertising, here are some things your 2010 marketing workout should include:

Websites standards, styles and best practices on the web are constantly changing. Is your website fresh, fast, consistent and integrated with social network applications? Does it reflect your 2010 strategy? If not it may need a redesign, pronto!

Behind every successful website is a dynamic search engine optimization program (SEO). This year make sure your website is upwardly mobile and easily found. According to the local SEO guide, in 2010 more business are going to start realizing the power behind search and social media.

PPC ads turn internet browsers into buyers with an effective PPC (Pay-Per-Click) campaign that is targeted, measurable and highly responsive.

Social networks can help you build engaged relationships with your business communities, and establish a social network campaign. Thanks to the tools of the social web; Twitter, Facebook, blogs, online bookmarks, etc, news and information travels immediately. So for marketing purposes this can be an exciting tool to reach out to customers.

Use press releases to get your news noticed and drive traffic to your website.

Your customers and community want to hear from you- develop a monthly newsletter distributed to build and manage your mailing list.

Use E-Flyers for special announcements and to raise awareness levels.

Don’t sit around and wait, let WIZULTS help your company create its own marketing workout!

By: Natalie Zambrano

The ‘Forever Remember’ project launched by the Marietta Kiwanis Club has progressed immensely since its launch on November 12, 2009!

New key sponsors like WellStar have become a part of this community and legacy of the Forever Remember experience!

A Facebook fan page for ‘Forever Remember’ was created to update readers and share new and exciting details with the community. The ‘Forever   Remember’ fan page now has over 150 fans!

Now that the holidays are over , the miniature bronze replica has moved to a new location;  The Marietta/Cobb museum of Art. The Marietta/Cobb Museum of Art has become the new home for the statue and is on display for all to see!

The museum will feature an exhibition room where the bronze replica will be located. The room will also display blown up photographs of the production of the  projects from the initial idea to the final production stages.

Save the date: The Marietta/Cobb Museum of Art will also be hosting a ‘mARTinis and mixers’ social on February 5th which gives guests access to all exhibitions, including Forever Remember!

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2009 has been a successful year for WIZULTS, we’ve established new clients, listened, created and helped to achieve their marketing objectives while driving results. We’ve decided to show our appreciation by selecting and supporting a community service project for the year.

WIZULTS is proud to support the Kiwanis Club of Marietta who are embarking upon a special project for 2010. WIZULTS is honored to support such a great organization. We will continue the tradition of selecting a community service project annually.

This year WIZULTS  is supporting the “Forever Remember” project and is thrilled to be helping with the promotion and marketing for  “Forever Remember” . Our contribution has been to provide creative design and support marketing materials for the project. This has included literature; a website, a Facebook fan page and other marketing collateral. (Listed Below)

“Forever Remember”, the erection of a life-sized bronze statue to honor the families and loved ones of those who protect, serve, support and defend our freedoms – our men and women in uniform, the first responders and military.

The “Forever Remember” project will honor the sacrifices, past and present, of all those who have placed themselves in harm’s way on behalf of our nation; and the sacrifices by their loved ones.

Join the community effort and be a part of Forever Remember, the legacy which represents the character of this All-American City, our County and State.

Visit the Forever Remember website @ www.foreverremember.us to support the community effort.

Forever Remember- “They also serve who only stand and wait”- John Milton

www.facebook.com/foreverremember