According to Matt Cutts of Google, “Keywords” and meta tags are a thing of the past.

Google now says that they no longer use the “keywords”  meta tag in their web search ranking.

This should be a relief for those hosting a website and who spend so much time perfecting keywords for the top of their website.

Google made this decision when they realized many business owners where spamming the keywords and finding themselves in a lawsuit.

So how do you improve your rankings on Google?

A webmaster/ web designer can help you improve your site’s visibility making your company higher up in Google’s search rankings.

For more information on Google meta tags, watch the following video!

http://www.youtube.com/watch?v=jK7IPbnmvVU&feature=player_embedded

]]> http://blog.wizults.com/advertising/google-does-not-use-the-keywords-meta-tag-in-web-ranking.html/feed 0 http://blog.wizults.com/online-marketing/google-buzz-releasednew-social-media-application.html http://blog.wizults.com/online-marketing/google-buzz-releasednew-social-media-application.html#comments Fri, 12 Feb 2010 20:12:21 +0000 admin http://blog.wizults.com/?p=210 Last week Google announced the release of its own social media application. Buzz.

 Google Buzz has one great advantage, it is easy to use. It is native to your personal gmail account and shows a beach ball icon right below your inbox. This is very smart on the part of Google, because we all know how often we check our inbox. However, Google enterprise accounts will not be able to access this option for a couple months.

 What is smart about this new application is that if you have a gmail account already there is really no setting up. You just have click on the buzz logo and start editing your buzz profile. It’s a simple way to keep all your social networking applications in one spot. Buzz gives you the option of creating and maintaining your own social network list in one spot so it’s easy to navigate through all your sites.

 Google Buzz gives you the option to add friends who are on Buzz and share information, upload photos and videos, etc.

 Only time will tell what implications Google Buzz will create.

The concept makes a lot of sense, and there are many way of addressing the need. In most cases companies want the best of both worlds – that is, a unique and professional website that is not cookie cutter, and that addresses their unique market and market positioning.

At the same time they want their website to be dynamic, streaming useful, current, information that is relevant to their markets and customers.  This is best achieved if the company updates information directly.

By carefully planning the structure of a website and the unique areas that a company would want to self-edit, such a website can be achieved. With little training key company staff can self-edit.

We have developed a sandbox website where are own non-technical staff are self-editing posts. This website is a fun, experimental location. Our intention is to demonstrate the potential of a website concept that enables our clients to update their own content, while also showcasing some ideas and concepts that may inspire.

In addition to reviewing your traditional marketing tools such as brochures, trade show booths and advertising, here are some things your 2010 marketing workout should include:

Websites standards, styles and best practices on the web are constantly changing. Is your website fresh, fast, consistent and integrated with social network applications? Does it reflect your 2010 strategy? If not it may need a redesign, pronto!

Behind every successful website is a dynamic search engine optimization program (SEO). This year make sure your website is upwardly mobile and easily found. According to the local SEO guide, in 2010 more business are going to start realizing the power behind search and social media.

PPC ads turn internet browsers into buyers with an effective PPC (Pay-Per-Click) campaign that is targeted, measurable and highly responsive.

Social networks can help you build engaged relationships with your business communities, and establish a social network campaign. Thanks to the tools of the social web; Twitter, Facebook, blogs, online bookmarks, etc, news and information travels immediately. So for marketing purposes this can be an exciting tool to reach out to customers.

Use press releases to get your news noticed and drive traffic to your website.

Your customers and community want to hear from you- develop a monthly newsletter distributed to build and manage your mailing list.

Use E-Flyers for special announcements and to raise awareness levels.

Don’t sit around and wait, let WIZULTS help your company create its own marketing workout!

By: Natalie Zambrano

The ‘Forever Remember’ project launched by the Marietta Kiwanis Club has progressed immensely since its launch on November 12, 2009!

New key sponsors like WellStar have become a part of this community and legacy of the Forever Remember experience!

A Facebook fan page for ‘Forever Remember’ was created to update readers and share new and exciting details with the community. The ‘Forever   Remember’ fan page now has over 150 fans!

Now that the holidays are over , the miniature bronze replica has moved to a new location;  The Marietta/Cobb museum of Art. The Marietta/Cobb Museum of Art has become the new home for the statue and is on display for all to see!

The museum will feature an exhibition room where the bronze replica will be located. The room will also display blown up photographs of the production of the  projects from the initial idea to the final production stages.

Save the date: The Marietta/Cobb Museum of Art will also be hosting a ‘mARTinis and mixers’ social on February 5th which gives guests access to all exhibitions, including Forever Remember!

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2009 has been a successful year for WIZULTS, we’ve established new clients, listened, created and helped to achieve their marketing objectives while driving results. We’ve decided to show our appreciation by selecting and supporting a community service project for the year.

WIZULTS is proud to support the Kiwanis Club of Marietta who are embarking upon a special project for 2010. WIZULTS is honored to support such a great organization. We will continue the tradition of selecting a community service project annually.

This year WIZULTS  is supporting the “Forever Remember” project and is thrilled to be helping with the promotion and marketing for  “Forever Remember” . Our contribution has been to provide creative design and support marketing materials for the project. This has included literature; a website, a Facebook fan page and other marketing collateral. (Listed Below)

“Forever Remember”, the erection of a life-sized bronze statue to honor the families and loved ones of those who protect, serve, support and defend our freedoms – our men and women in uniform, the first responders and military.

The “Forever Remember” project will honor the sacrifices, past and present, of all those who have placed themselves in harm’s way on behalf of our nation; and the sacrifices by their loved ones.

Join the community effort and be a part of Forever Remember, the legacy which represents the character of this All-American City, our County and State.

Visit the Forever Remember website @ www.foreverremember.us to support the community effort.

Forever Remember- “They also serve who only stand and wait”- John Milton

www.facebook.com/foreverremember

Having a Facebook URL is like a personal destination, or home, on the web. People can enter a Facebook username as a search term on Facebook or a popular search engine and find you or your page much faster. It’s an efficient route to take if you want a way to publicize a Facebook page. Usernames allow public entities to easily promote your presence on Facebook with a short URL. This username can be used in your marketing communications, company website and business cards.

The addition of a Facebook username will make it much easier for people to find friends, coworkers or businesses with common names. Usernames are now available for Facebook profiles as well as pages.

However, URL’s are offered on a first come first serve basis. With nearly 345,000 people creating a URL just minutes after the application was accessible, don’t miss your opportunity to create your very own username.

It’ simple, there are only a few guidelines. All Pages created after May 31, 2009 or that had less than 1,000 fans on that day are eligible to claim usernames if they have more than 25 fans. Just type in, www.facebook.com/username to start.

Remember that usernames were created to make it easier for Facebook users to identify their profile and share with others. As a public figure, business or brand with a Page on Facebook, your username should be straightforward. Like WIZULTS for example J

Follow us at:  www.facebook.com/WIZULTS

WIZULTS has joined the British American Business Group, Atlanta Chapter.

www.babg.org